[Mintwood-place] GracefulEdge.com Goes Live! Two Washington D.C. Women...

[CR]

For Immediate Release

 

Contact Information:

Elayne Chow
Carolyn Rumbarger

Founder
Co-Founder           

202-258-2054
202-680-3665

Elayne at GracefulEdge.com
Carolyn at GracefulEdge.com              


GracefulEdge.com Goes LIVE!

Two Washington D.C. Women 

Launch Sassy Website for Active Women

 

 

April 20, 2007, Washington D.C. - - Graceful Edge (www.GracefulEdge.com
<http://www.gracefuledge.com/> ) launches, the fun and sassy website for the
hip and adventurous woman.  Through its free emails, Graceful Edge readers
get fun tidbits on the latest in cool gear, active apparel and awesome
experiences for a wide range of activities - running, hiking, biking, alpine
sports, yoga and many more.  Graceful Edge is updated several times a week.
Readers who subscribe get the Graceful Edge emailed directly to their inbox.
To sign up for Graceful Edge, click here
<http://www.gracefuledge.com/signup.html> .

 

"Graceful Edge was created to spread the fun and enthusiasm for living an
active life.  Women are constantly bombarded with messages that link
physical activity with weight loss and appearance; we will not continue this
trend.  Graceful Edge is the fresh alternative." says Elayne Chow, Founder
of Graceful Edge. 

 

In recent years, there's been a tremendous increase in fabulous products and
services specifically designed for active women; Graceful Edge is one of the
first of its kind, offering an entertaining way for people to get the scoop
on all these great offerings and hopefully inspire women to get out there
and have fun.   Examples of our engaging features include:

 

*	Harlot - hip cycling wear  for women
*	Babes in the Backcountry - ski clinics for women taught by women 
*	Jo-Sha Wipes - eco-friendly wipes for cleaning yoga mats 

 

In addition to the free newsletters, the Graceful Edge website has recently
added two new features:

*	"Things to Do", a section featuring local resources for fun
activities related to the popular plays that our readers enjoy.
*	"Grace's Club", a section featuring women activities and their
story. 

[Note: Grace's Club is currently under construction.  We are in the process
of collecting photos and stories from our readers.  Anyone interested in
being part of Grace's Club should submit photo and details to
info at GracefulEdge.com. 

 

Graceful Edge readers are a feminine fun-loving affluent bunch.


Gender

Female:  92%

 

Age:

25 - 34:  21%

35 - 44:  52%

 

Household income

> $75K:  51%

 >$100K:  41%

 

Average weekly play time

2-5 hours:  36%

>6 hours:  41%

 

Popular Plays

Hiking:  68%

Running:  57%

Mountain biking:  46%

Yoga:  42%

Alpine skiing:  37%

 

#                       #                        #

 

 

 

-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://lists.mutualaid.org/pipermail/mintwood-place/attachments/20070420/5063b867/attachment-0001.html