[SustainableTompkins] MEDIA ADVISORY

[Tony Del Plato]

 Center for Health, Environment & Justice
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*MEDIA ADVISORY                                               *

*for Wednesday, October 11, 2006                           *

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Target Stores Refuse to Address Toxic Products and Packaging Linked to
Cancer and Birth Defects



*Protest at Ithaca's Target Store Part of National Campaign; Along with*

*Release of Massive Internet Campaign Featuring the Hilarious*

                                             "Sam Suds and the Case of PVC,
the Poison Plastic"

                                                                  by
Award-Winning Designers



WHAT:          PROTEST



WHO:             Concerned Citizens of Tompkins County



WHEN:          Wednesday, October 11, Noon



WHERE:       Target Store, 40 Catherwood Road



WHY:             PVC (polyvinyl chloride), most commonly known as vinyl, is
one of the most hazardous consumer products ever created. Yet it is found in
a lot of packaging and products such as children's toys, teething rings,
shower curtains, lunchboxes, shampoo bottles and home building materials.  The
production, use and disposal of PVC releases toxic chemicals that can
cause serious
health and environmental problems.



Companies including Wal-Mart, Nike, Microsoft, Ikea, H&M and Johnson &
Johnson are all phasing-out PVC in products and/or packaging. However,
Target has refused to do the same, although it has been under pressure from
more than 60 environmental organizations for more than six months.



Over 20 Target stores nationwide will be facing similar demonstrations
including other stores in CA, CT, FL, MA, MD, MI, NC, NJ, NY, OK, OR, TX and
WA. On the same day a major Internet campaign will be launched at
www.pvcfree.org and will feature a new spoof video "Sam Suds and the Case of
PVC, the Poison Plastic" made by award-winning Free Range Studios.

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ATTENTION JOURNALISTS: *An embargoed, password-protected version of the "Sam
Suds" video plus background materials on PVC hazards and Target
correspondence is available by calling Shayna Samuels at 718-541-4785.
B-Roll is also available for TV Reporters.*

Local Contact: Tony Del Plato 607 697 0248

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-- 
"In times of universal deceit, telling the truth is a
revolutionary act."
George Orwell