[SustainableTompkins] No Regrets Decisions

[Marian Brown]

Hi, John. Something a skeptic will "buy"? No pun intended. I've never 
seen such an estimate of total new impact bandied about - it may be out 
there. Some of the strongest arguments I have seen/heard from from 
corporate leaders who have an epiphany that their own business model 
needs to change. Ray Anderson from Interface Carpet wrote one of the 
best books on this kind of "no looking back" approach to sustainability 
that has been transformative - and incidentally, HUGELY PROFITABLE - for 
his company. Also Paul Hawken of Smithi&Hawken, whom Ray Anderson 
credits for his "aha moment", and Amory and Hunter Lovins with Natural 
Capitalism. The latest pronouncements and commitments from the WalMart 
CEO are very heartening, and having Richard Branson, CEO of Virgin 
Atlantic, commit $3B in profits to the effort has to catch some 
attention from button-down types.

Have your skeptical friend check out GreenBiz.com 
(http://www.greenbiz.com/), which showcases many "green" corporate 
converts. Apollo Alliance (http://www.apolloalliance.org/) which lists 
new job creation from clean technology. Also ClimateBiz 
(http://www.climatebiz.com/).... there are any number of new sites for 
corporate types....much to read and learn, but there are none so blind 
as those who will not see.

Hope this helps! Marian

John Miller wrote:

>Has anyone seen an analysis/projection on the net economic effects of
>strong sustainable policy/actions in energy, food and local
>manufacturing?  I tend to think that it will have a positive effect,
>create more net jobs and tax revenue.  Would be nice to see some hard
>numbers (as you can probably tell, I'm having a debate with a skeptic!)
>Further, after reading "Cradle to Cradle" and the likelihood that in the
>not too distant future all goods can/will be produced to be recycled
>into two streams (technical and biological) for true materials
>sustainability- we can have a good amount of consumption in society and
>still be sustainable. 
>Thanks
>John
>
>
>
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