[SustainableTompkins] MTV-U and GE: Eco College Challenge

[Daniel Roth]

Green washing or not this is one sign that green thinking is getting
mainstreamed.
But clearly this effort has little to do with the other dimensions of
sustainability.
But spread the word to college students...

Dan


August 28, 2006 09:34 AM US Eastern Timezone
*GE and mtvU Launch Search for Best Student Ideas to Green College
Campuses; Winner of mtvU GE ecomagination Challenge to Receive Earth Day
Concert and $25,000 Grant to Implement Idea *

NEW YORK & FAIRFIELD, Conn.--(BUSINESS WIRE)--Aug. 28, 2006--mtvU, MTV's
24-hour college network, and GE, today announced a partnership to
inspire college students to make a meaningful environmental impact on
their campuses and beyond. As part of the mtvU GE ecomagination
Challenge, the team proposing the most impactful and innovative project
to "green" their campus will receive a $25,000 grant towards the
execution of their idea. The winner's school will also receive an mtvU
Earth Day Concert and Festival in Spring 2007, complete with
performances from top emerging artists on the college music scene.

Beginning today, college students are invited to visit the co-branded
ecomagination Challenge Web site at _www.ecocollegechallenge.com_
<http://www.ecocollegechallenge.com> to register for the competition,
learn more about ways to "green" a college campus and begin developing
their proposals. mtvU and GE are especially looking for ambitious and
innovative projects that considerably better the overall environmental
health of campus, are cost conscious and practical, and push the
creative boundaries of "green" thinking.

"Tomorrow's answers come from questions asked on America's college
campuses today," said Lorraine Bolsinger, GE Vice President for
ecomagination. "It's this kind of fresh thinking, by tomorrow's leaders,
that will help us tackle our toughest environmental challenges -
developing solutions that are broad, meaningful and long-lasting. mtvU
has a unique understanding of the power of this audience and we are
pleased to partner with the network on this innovative program."

"GE has taken a leadership role in pioneering innovative environmental
solutions, and we're proud to help them partner with the audience that
will pioneer the eco-breakthroughs of tomorrow," said Stephen Friedman,
GM, mtvU. "This competition will enable college students to sew local
seeds of change that influence environmental betterment around the world."

mtvU and GE will accept submissions until December 1st, 2006 and then
collaboratively pick the top 10 entries. The finalists' multimedia
proposals will be profiled in January on the mtvU GE ecomagination
Challenge website and select projects will also be featured on mtvU,
broadband channel mtvU Uber at mtvU.com and mtvU Mobile. Student voting
will play a major role in determining which project wins - and which
school gets a blowout concert and interactive festival, to be held in
the spring. mtvU and GE will select the winning project based on its
environmental impact, economic viability and overall creativity, and
announce the winner in March 2007.

Ecomagination is GE's commitment to imagine and build innovative
technologies that help customers address their environmental and
financial needs. It is both a business strategy to drive growth at GE
and a promise to contribute positively to the environment in the process.

The ecomagination Challenge is a joint initiative of mtvU and GE, and
mtvU's own extension of Break the Addiction, THINK MTV's campaign to
mobilize a new generation of environmental activists, by engaging young
people to take daily steps that have a measurable impact in the fight
against global warming. Launched on Earth Day 2006, Break the Addiction
is a year long campaign and 12-step program to engage young people to
make smart, every day choices that both improve their life and help to
curb the impact of global warming and preserve our environment.

About GE
GE (NYSE: GE) is Imagination at Work -- a diversified technology, media
and financial services company focused on solving some of the world's
toughest problems. With products and services ranging from aircraft
engines, power generation, water processing and security technology to
medical imaging, business and consumer financing, media content and
advanced materials, GE serves customers in more than 100 countries and
employs more than 300,000 people worldwide. For more information, visit
the company's Web site at _www.ge.com_ <http://www.ge.com>.

About mtvU
Broadcasting to 750 colleges across the country, with a combined
enrollment of over seven million, mtvU is the largest, most
comprehensive television network just for college students. 24 hours a
day, 7 days a week, mtvU can be seen in the dining areas, fitness
centers, student lounges and dorm rooms of campuses throughout the U.S.
mtvU is dedicated to every aspect of college life, reaching students
everywhere they are, through a three pronged approach - on-air, online
and on campus. mtvU focuses on content including music videos from
emerging artists which can't be seen anywhere else, news, student life
features, events and pro-social initiatives. mtvU is always on campus,
with more than 300 events per year, including exclusive concerts,
giveaways, shooting mtvU series and more. For more information about
mtvU, and for a complete programming schedule, visit _www.mtvU.com_
<http://www.mtvU.com>.

mtvU Uber makes mtvU the first MTV Networks channel distributed in its
entirety via broadband, streaming 24/7 and on demand, featuring all of
mtvU plus exclusive new music, original series and student-produced
programming for college students and music fans everywhere.

mtvU also owns and operates Y2M, parent company of College Publisher -
the largest interactive network of online college newspapers in the US.
The network comprises over 450 campus publications that serve
institutions including Brown University, the University of Illinois, the
University of Southern California, the University of Texas at Austin and
Duke University, with a combined enrollment of nearly five million
students and a subscriber base of 2.1 million.

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's
leading creators of programming and content across all media platforms.
MTV Networks, with more than 120 channels worldwide, owns and operates
the following television programming services - MTV: MUSIC TELEVISION,
MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND,
SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE
DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, with
all of these networks trademarks of MTV Networks. MTV Networks connects
with its audiences through its robust consumer products businesses and
its more than 100 interactive properties worldwide, including online,
broadband, wireless and interactive television services and also has
licensing agreements, joint ventures, and syndication deals whereby all
of its programming services can be seen worldwide.


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-- 
Liz Veazey
Regional Campus Coordinator
Southern Energy Network, a project of the Southern Alliance for Clean Energy
http://www.climateaction.net

liz at climateaction.net
919-619-5964 (c)  |  865-637-6055  x17 (work)
lizvz6 (AIM)  |  greenenergygirl  (Skype)

Campus Climate Challenge:  www.climatechallenge.org
<http://www.climatechallenge.org>
Youth Energy/Climate Blog:  www.itsgettinghotinhere.org
<http://www.itsgettinghotinhere.org>
Southern Alliance for Clean Energy : http://www.cleanenergy.org

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